Each NJ Project investment theme or focus will be unique.

Neither existing ETFs nor other investment products will cover that theme.

All NJ Projects are liquid. This means that all the Projects can be liquidated in 2 weeks.

An investor can redeem his investment into cash on any business day, receiving the cash 3 days after.

All the Projects in the platform are 100% transparent.

All the research of each Project – risks and opportunities – is provided at launch.

The research is regularly updated. On top of this, every 2 weeks a report is published with details of the whole portfolio, all the trades made in the past 2 weeks, performance, and risk metrics, together with Project Investment Team comment.

Each portfolio Project is highly diversified, reducing significantly the specific risk and protecting the investors from the dangerous effect of risk concentration. This way the investors will be able to fully play the Project thematic dynamic on which they have based their investment decision.

All the Projects investments are based on fundamental analysis.  The Project Portfolio Managers base their decisions on financial statements, industry analysis, ESG analysis, peer analysis, and direct engagement with the investee companies.

In all the Projects the Portfolio Managers must boast a significant experience and a deep fundamental knowledge of the Project theme.

All the projects are based on value investing principles. Too often the value approach definition is confusing. NJ defines value investing as the approach that considers the value of the companies based on what is visible at the moment of the investment, in terms of earnings and assets. Future potential earning growth is more than welcome as long as the investor does not have to pay for it.

Neither short term trading nor derivatives are allowed.

Each Project will have its own defined maximum AUM size, with the goal of maximizing its return.  In fact, above a certain level of AUM, investing opportunities could decrease.

For each Project the Project manager sets a Valuation Target. This Valuation Target will be based on very prudential and transparent metrics set at the launch of the Project, and will be shared with investors directly on the Project’s internet site. Once this Target Valuation is reached, the project will be unwound. The securities will be sold at market, cash proceeds returned to investors. The fundamental aim of the Project platform is to benefit from the first and most likely phase of the revaluation. The remaining upward trends, if any, is to be caught by others – the growth/momentum investor community for example.

In all the Projects on NJ, the investee companies are functional to the achievement of at least one of the SDGs (Sustainable Development Goals) as defined by the United Nations. The Project Investment Team will engage with investee companies to try to improve the companies’ sustainable profile and minimize their negative impact. Each Project will be categorized as Article 8 under the SFDR.